Explores the changing communication and leadership roles of chief executive officers, interweaving factual information with a case study of a fictional company
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J. David Pincus, Ph.D., APR, is professor of communications at California State University, Fullerton.
With CEOs now being kicked out of their corner offices at an unprecedented rate, it's time, say Pincus and DeBonis, to rethink the role and responsibilities of the corporate leader, not the least of which is the way top dogs communicate to all their key stakeholders--most of all, employees. On the basis of 10 years of research, the authors link communications and leadership in a definitive way, showing through data and case histories how consistency, compassion, organization, and selectivity (their CCOS model) form the linchpins of true communications. As another illustration, they spin a fictional tale of Arlen Royster, CEO of a national hotel chain, who's faced with both cooked books and an internal mutiny. Endnotes and fairly impressive CEO interviews underscore their major theme: that U.S. business leaders must learn the hows, whens, wheres, and whys of communicating to succeed both now and in the next century. A book that not only needs to be written but also to be read widely. Barbara Jacobs
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Mcgraw-Hill Pub Date: 3/1/1994 Binding: Hardcover Pages: 362 First edition. Seller Inventory # 6666294
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Soft cover. Condition: Very Good. Dust Jacket Condition: Very Good. Advance uncorrected proof (ARC). Trade paperback. (ISBN 0-07-050129-7) Near fine tight copy, unread, near fine wrappers, 1" crease along top edge of front wrapper near spine. White star-burst on front wrapper, "Advance Uncorrected Proof." Book statistic sheet pasted on to slightly soiled white back wrapper. A different kind of book about becoming an excellent leader. "I'll be honest, I've never been a big believer in the new genre of business fiction. But, by intertwining the dramatic story of Arlen Royster with fascinating interviews, case studies, and profiles of real business leaders, Pincus and DeBonis have given the reader the most effective coverage and insight into leadership of any book I've ever read. The result is a riveting mix of fact and fiction.a story within a story that illustrates the profile of a true leader.a fascinating blend of the 'real' with the 'realistic' that will captivate anyone with a stake in corporate leadership." Philip Ruppel, Publisher, Business McGraw-Hill. Business. Seller Inventory # ncpva95P93
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