The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology) - Softcover

Plous, Scott

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9780070504776: The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)

Synopsis

THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.

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Review

``Contains a wonderful selection of the classic studies on psychology.'' (Journal of Marketing ) --the Psychologogy of Judgement and Decision Making

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Other Popular Editions of the Same Title

9780877229131: The Psychology of Judgment and Decision Making

Featured Edition

ISBN 10:  0877229139 ISBN 13:  9780877229131
Publisher: Temple Univ Pr, 1993
Hardcover