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This text provides business people with practical answers and advice on coping with the entrepreneurial crises, problems and obstacles that they face while starting and growing their businesses - from launching new ventures, financing start-ups and marketing products and services, to protecting intellectual property, developing growth strategies and finding dependable resources. Each chapter pinpoints habitual small business trouble spots, then shares suggestions, strategies and resources for swiftly overcoming them. Actual case examples of what happened to real-life entrepreneurs, and why, are followed by a "Pitfalls to Avoid" section, which summarizes key lessons to be learned from the topic.
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From Booklist:
How many corporate workers dream of opening their own businesses? And how many don't do their homework before embracing entrepreneurship? Still, statistics prove entrepreneurship is a very viable employment alternative for Americans today. The advice profferred by consultant and columnist Price in her more than 140 answers to questions is down to earth and worth reading, even though her counsel is geared to topics other authors cover--from protecting a patent or trademark to recognizing the importance of marketing. Each chapter is on a specific subject, launched with an overview, then followed by a series of questions, pitfalls to avoid, and the occasional smart tip or two. Perhaps the most critical section is the last one--the 10 questions entrepreneurs should ask but don't Barbara Jacobs
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- PublisherMcGraw-Hill
- ISBN 10 0070508305
- ISBN 13 9780070508309
- BindingHardcover
- Number of pages284
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