Synopsis
Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective
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The New Maximarketing
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096586090
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 39024767-6
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3092831-6
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The New Maximarketing
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G007052033XI2N00
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The New Maximarketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002369926
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The New Maximarketing
Seller: Lady Lisa's Bookshop, Chester, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Used: Acceptable. The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket - 1995 - good condition - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X. Seller Inventory # 12906
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
Published by
Mcgraw-Hill Professional, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. 330 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 224880
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The New Maximarketing
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-135312
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El nuevo maximarketing
Published by
McGraw Hill, 1996
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Encuadernación de tapa blanda
Seller: LibroUsado | TikBooks, Madrid, M, Spain
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Encuadernación de tapa blanda. Condition: Bien. L659. McGraw Hill - 352pp (P) Pequeña anotación en la primera hoja a bolígrafo. La guía clásica para transformar su publicidad, promoción y estrategia de mercadotecnia para la economía de la información. Ro. Seller Inventory # 1150383
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The New Maximarketing
Published by
The McGraw-Hill Company, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
Used
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: Used. pp. 330. Seller Inventory # 4697947
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