Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.
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Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.
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Book Description McGraw-Hill, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # M0070531323
Book Description McGraw-Hill, 1995. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0070531323
Book Description McGraw-Hill, 1995. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110070531323
Book Description McGraw-Hill, 1995. Hardcover. Book Condition: Brand New. reprint edition. 174 pages. 9.25x6.25x1.00 inches. In Stock. Bookseller Inventory # zk0070531323
Book Description Mcgraw Hill Book Co, 1995. Gebundene Ausgabe. Book Condition: Neu. Neu Neu und unbenutzt, sofort lieferbar aus Deutschland. Umschlag mit leichten Lagerspuren. - 174 pp. Bookseller Inventory # INF1000061300