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How to Start and Operate a Mail-Order Business - Softcover

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9780070574175: How to Start and Operate a Mail-Order Business

Synopsis

Whether the reader is a newcomer starting from scratch on a shoestring budget,or an established business person looking to cash in on the mail-order boom,Julian Simon's definitive book provides A-to-Z coverage of how to plan,execute,and maintain a successful mail-order operation. Step-by-step,Simon shows how to strike it rich in mail order from selecting the right products,to promoting them effectively,to creating ads and copy that sell,and much more. In each information-packed page,the fifth edition reports on today's trends and developments in this fast-changing field,while continuing to offer the expert guidance that has stood the test of time. Readers will learn how Use computers,databases,and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy,John Caples,Victor Schwab,and Paul Bringe; Deal with postal increases,legal requirements,cash flow,competition,and a host of potential pitfalls; Make smart tactical decisions about customer service,mailing lists,trial offers,selling a business,and more.

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Simon, Julian L.
Published by McGraw-Hill Companies, The, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Simon, Julian L.
Published by McGraw-Hill Companies, The, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Seller: Better World Books: West, Reno, NV, U.S.A.

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Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15381505-20

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Julian Lincoln Simon
Published by McGraw-Hill Companies, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Paperback. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070574170I4N01

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Julian Lincoln Simon
Published by McGraw-Hill Companies, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070574170I4N00

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Simon, Julian L.
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Hard Cover. Condition: Good. Dust Jacket Condition: Good. Jacket has light edgewear. Boards have light rubbing. Pages are clean, text has no markings, binding is sound. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 318021

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Simon, Julian
Published by Mcgraw Hill, New York, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Hardcover. Third Edition. Very Good in Very Good dust jacket; DJ is worn at edges. ; B&W Illustrations; 536 pages. Seller Inventory # 20313

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Simon, Julian Lincoln
Published by McGraw-Hill, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDTHIRD EDITION. Seller Inventory # ld2131

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Simon, Julian Lincoln
Published by McGraw-Hill, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.

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Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Very good in very good dust jacket. Later printing. third edition. Seller Inventory # bing803rmx5411

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Simon, Julian L.
Published by McGraw-Hill Inc.,US, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Foxing to the page edges/pages. Seller Inventory # wbb0021798434

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