Whether the reader is a newcomer starting from scratch on a shoestring budget,or an established business person looking to cash in on the mail-order boom,Julian Simon's definitive book provides A-to-Z coverage of how to plan,execute,and maintain a successful mail-order operation. Step-by-step,Simon shows how to strike it rich in mail order from selecting the right products,to promoting them effectively,to creating ads and copy that sell,and much more. In each information-packed page,the fifth edition reports on today's trends and developments in this fast-changing field,while continuing to offer the expert guidance that has stood the test of time. Readers will learn how Use computers,databases,and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy,John Caples,Victor Schwab,and Paul Bringe; Deal with postal increases,legal requirements,cash flow,competition,and a host of potential pitfalls; Make smart tactical decisions about customer service,mailing lists,trial offers,selling a business,and more.
"synopsis" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39055075-6
Quantity: 2 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15381505-20
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070574170I4N01
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070574170I4N00
Quantity: 1 available
Seller: Top Notch Books, Tolar, TX, U.S.A.
Hard Cover. Condition: Good. Dust Jacket Condition: Good. Jacket has light edgewear. Boards have light rubbing. Pages are clean, text has no markings, binding is sound. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 318021
Quantity: 1 available
Seller: Gibson's Books, New Hope, AL, U.S.A.
Hardcover. Third Edition. Very Good in Very Good dust jacket; DJ is worn at edges. ; B&W Illustrations; 536 pages. Seller Inventory # 20313
Quantity: 1 available
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDTHIRD EDITION. Seller Inventory # ld2131
Quantity: 1 available
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Very good in very good dust jacket. Later printing. third edition. Seller Inventory # bing803rmx5411
Quantity: 1 available
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Foxing to the page edges/pages. Seller Inventory # wbb0021798434
Quantity: 1 available