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How to Start and Operate a Mail-Order Business - Softcover

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9780070574175: How to Start and Operate a Mail-Order Business

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Whether the reader is a newcomer starting from scratch on a shoestring budget,or an established business person looking to cash in on the mail-order boom,Julian Simon's definitive book provides A-to-Z coverage of how to plan,execute,and maintain a successful mail-order operation. Step-by-step,Simon shows how to strike it rich in mail order from selecting the right products,to promoting them effectively,to creating ads and copy that sell,and much more. In each information-packed page,the fifth edition reports on today's trends and developments in this fast-changing field,while continuing to offer the expert guidance that has stood the test of time. Readers will learn how Use computers,databases,and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy,John Caples,Victor Schwab,and Paul Bringe; Deal with postal increases,legal requirements,cash flow,competition,and a host of potential pitfalls; Make smart tactical decisions about customer service,mailing lists,trial offers,selling a business,and more.

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Julian Lincoln Simon
Published by McGraw-Hill Companies, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Paperback. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.5. Seller Inventory # G0070574170I4N01

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Julian Lincoln Simon
Published by McGraw-Hill Companies, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.5. Seller Inventory # G0070574170I4N00

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Simon, Julian L.
Published by McGraw-Hill Inc.,US, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Simon, Julian L.
Published by McGraw-Hill Companies, The, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Simon, Julian L.
Published by McGraw-Hill Companies, The, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15381505-20

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Hard Cover. Condition: Good. Dust Jacket Condition: Good. Jacket has light edgewear. Boards have light rubbing. Pages are clean, text has no markings, binding is sound. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 318021

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Simon, Julian
Published by Mcgraw Hill, New York, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Hardcover. Third Edition. Very Good in Very Good dust jacket; DJ is worn at edges. ; B&W Illustrations; 536 pages. Seller Inventory # 20313

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Simon, Julian Lincoln
Published by McGraw-Hill, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Simon, Julian Lincoln
Published by McGraw-Hill, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Very good in very good dust jacket. Later printing. third edition. Seller Inventory # bing803rmx5411

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Simon, Julian L.
Published by McGraw-Hill Companies, 1981
ISBN 10: 0070574170 ISBN 13: 9780070574175
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Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR007848546

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