Items related to How to Start and Operate a Mail-Order Business
Synopsis
Whether the reader is a newcomer starting from scratch on a shoestring budget,or an established business person looking to cash in on the mail-order boom,Julian Simon's definitive book provides A-to-Z coverage of how to plan,execute,and maintain a successful mail-order operation. Step-by-step,Simon shows how to strike it rich in mail order from selecting the right products,to promoting them effectively,to creating ads and copy that sell,and much more. In each information-packed page,the fifth edition reports on today's trends and developments in this fast-changing field,while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers,databases,and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy,John Caples,Victor Schwab,and Paul Bringe; Deal with postal increases,legal requirements,cash flow,competition,and a host of potential pitfalls; Make smart tactical decisions about customer service,mailing lists,trial offers,selling a business,and more.
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How to Start and Operate a Mail-Order Business
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.15. Seller Inventory # G0070575312I3N00
Quantity: 1 available
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HOW TO START AND OPERATE A MAIL-ORDER BUSINESS
Published by
McGraw-Hill Book Co., New York, 1986
ISBN 10: 0070575312
ISBN 13: 9780070575318
Used
Hardcover
Seller: Russ States, Oil City, PA, U.S.A.
Seller rating 4 out of 5 stars
Cloth. Condition: Very Good -. (1987), 547pp, illus., slight soiling to pg edges, slight soiling to dj. Seller Inventory # 05-1916
Quantity: 1 available
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How to Start and Operate a Mail-Order Business
Seller: Virtuous Volumes et al., Wilson, WI, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Fine/Very Good. Fourth Edition. 8vo - over 7¾" - 9¾" tall. ISBN:0-07-057531-2. "THE Classic book on mail order-completely updated with the newest proven techniques for profitable start-up and operations. The first chapter-length treatment of the personal computer and ready-to-use programs- showing how to computerize even a new business without hassle or big expense." One 1/2" tear in d/j on top front edge, light crinkle on edge of d/j at heel of spine. 547 pages. Seller Inventory # 002591
Quantity: 1 available
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HOW TO START AND OPERATE A MAIL ORDER BUSINESS
Seller: Gibson's Books, New Hope, AL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Fourth Edition. Very Good in Very Good dust jacket; DJ is worn at edges. ; B&W Illustrations; 547 pages. Seller Inventory # 49200
Quantity: 1 available
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How to start and operate a mail-order business
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good in Very good dust jacket. Fourth Edition. Seller Inventory # Bing61311
Quantity: 1 available
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How to Start and Operate a Small Mail Order Business Simon, Julian L.
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ex-library sticker to the inside page. The book is clean and readable throughout, a sound copy. Seller Inventory # 086701-19
Quantity: 1 available