Brand Positioning: Strategies for Competitive Advantage - Softcover

Sengupta,Subroto

Softcover

ISBN 10: 0070581592 ISBN 13: 9780070581593

Publisher: Tata McGraw-Hill Publishing Company, 2005

Synopsis

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

• Secure competitive advantage
• Use celebrity endorsements to market products
• Establish brand positioning on the Internet
• And much more!

About this title

About the Author

Subroto Sengupta has more than 30 years of experience in developing advertising campaigns for consumer and industrial brands. He is a graduate of the Advanced Management Program of the Harvard Business School and is a marketing communications consultant.

Edition details

• Publisher: Tata McGraw-Hill Publishing Company
• Publication date: 2005
• ISBN 10: 0070581592
• ISBN 13: 9780070581593
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 316