Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment - Softcover

Sonnenberg, Frank K

  • 3.82 out of 5 stars
    11 ratings by Goodreads
 
9780070596603: Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment
Softcover
ISBN 10: 0070596603 ISBN 13: 9780070596603
Publisher: McGraw-Hill, 1996

Synopsis

In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. With its proven management practices and values-driven approach, this book provides a blueprint for winning the loyalty of the marketplace; building honest, open communication with employees; and putting integrity back where it belongs, right beside the corporate bottom line.

"synopsis" may belong to another edition of this title.

From the Back Cover

How to cultivate values and deliver value--the new road to peak performance Competitive advantage and long-term rewards go to companies that carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough challenges. In this practical and much-praised guide, marketing master Frank Sonnenberg delivers a blueprint for winning loyalty in the marketplace; creating an "organization with passion"; embracing change; replacing bureaucracy with flexibility and speed; and restoring integrity to the bottom line.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill
Publication date
1996
Language
English
ISBN 10 
0070596603
ISBN 13 
9780070596603
Binding
Paperback
Number of pages
261
Rating
  • 3.82 out of 5 stars
    11 ratings by Goodreads

Other Popular Editions of the Same Title

9780070596320: Managing With a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment

Featured Edition

ISBN 10:  0070596328 ISBN 13:  9780070596320
Publisher: McGraw-Hill, 1993
Hardcover