Rajan Saxena Marketing Management

ISBN 13: 9780070599536

Marketing Management

 
9780070599536: Marketing Management

Key features: the revision has been motivated by changes which have taken place post 2002, like diffusion of technology in rural markets, emergence of organized retailing, growing emphasis on services, changing demographics, focus on rural markets, emphasis on eco-fri the revision has been motivated by changes which have taken place post 2002, like diffusion of technology in rural markets, emergence of organized retailing, growing emphasis on services, changing demographics, focus on rural markets, emphasis on eco-friendly products, wto and so on... About the author: : rajan saxena dr rajan saxena is director, sp jain institute of management and research (spjimr), mumbai, india. Before joining spjimr he was director, indian institute of management, indore (iim-i). He has also held the position of thums up chair in marketing and dean (academic and management development) when he was at narsee monjee institute of management studies (nmims) mumbai between 19? to 2000.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Rajan Saxena
Published by McGraw-Hill (2002)
ISBN 10: 007059953X ISBN 13: 9780070599536
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2002. Book Condition: Very Good. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP77115996

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.97
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds