Catch!: A Fishmonger's Guide to Greatness - Softcover

Crother, Cyndi

3.59 out of 5 stars

76 ratings by Goodreads

9780070599673: Catch!: A Fishmonger's Guide to Greatness

Softcover

ISBN 10: 007059967X ISBN 13: 9780070599673

Publisher: Berrett-Koehler Publishers, 2005

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With the publication of the mega-seller Fish!, the Pike Place Fish Market became famous both for its fascinating work culture and as a striking model for personal and business success. Catch! continues where Fish! left off, taking readers behind the scenes at the market for more life lessons. Written by the fishmongers themselves, the book offers some profound insights into creating powerful life experiences, with examples of how those insights look in action, in the fishmongers’ lives.

Catch! covers a wide range of concerns — the difference between "being" and "doing," dovetailing the crew’s and management’s financial and humanitarian goals, sharing the power of language and personal thoughts and opinions, coaching and acknowledgment, and facing — and overcoming — breakdowns. The principles and stories from mongers like Jeremy, who overcame a brain tumor, show readers how to go from the ordinary to the extraordinary in all areas of their lives.

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Review

In consultant Cyndi Crother's Catch! the fabled Pike Place Market fishmongers in Seattle explain a shared philosophy of work and life in their own words. The author's work as anthropologist--she interviewed and flung fish with 17 crew members--allows her to translate their inside jokes and shoutouts into habits of mind to "transform ordinary into great." Crother manages to keep Piscean puns to a minimum (stop floundering, how to get off the hook) and skillfully applies the principles of mind-over-matter cognitive psychology. Several phrases are key. "It's all over here," is an expression of personal responsibility and choosing a positive response to create the outcome. "What you say is what get" is a mantra for using choosing your words to change your mind.

These ideas of self-reliance, intention and language as reality are not new. Yet Crother gives them a fresh and practical application in the photos of individual fishmongers and in their words. Whether reading about Jeremy's ordeal of chemotherapy or Bugge's finessing the customer who was showered with ice from a flying fish, readers will find the most animated and instructive stories since Finding Nemo. --Barbara Mackoff

From the Author

This is the first book written from the Pike Place Fish crew’s perspective. It is not a parable, it does not offer a 10-step template to follow, and it isn’t a make-believe story. It is the real story of 17 crewmembers that have each transformed from ordinary to great in their experiences with Pike Place Fish. The idea is that the language that the crew uses, combined with vignettes of how the guiding principles play out in their lives, will inspire the reader to create new possibilities in their own lives that they otherwise would have never seen.

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