Business Research Methods [Paperback] [Jan 01, 2006] Donald Cooper - Softcover

Donald Cooper

Softcover

ISBN 10: 0070620199 ISBN 13: 9780070620193

Publisher: McGraw-Hill, 2006

Synopsis

Offers students and instructors a thorough coverage of business research topics backed by solid theory. Managerial decision--making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester.

Edition details

• Publisher: McGraw-Hill
• Publication date: 2006
• Language: English
• ISBN 10: 0070620199
• ISBN 13: 9780070620193
• Binding: Paperback
• Number of pages: 780