Synopsis
The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses. Key Features: New examples in chapter 1 on Apple iPod and Toyota's superior productivity vs. GM. New sections on outsourcing, mergers and acquisitions and Sarbanes-Oxley Extended section on China and Chinese firms. About the Author: Gordon Walker Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation. Table of Content: PART I: INTRODUCTION Chapter 1 What is Strategy? PART II: BUILDING COMPETITIVE ADVANTAGE Chapter 2 Competitive Advantage C
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