Items related to INTERNATIONAL BUSINESS: THE CHALLENGE OF GLOBAL COMPETITION
International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing-a claim no other text can make. In addition, each new copy of International Business, 11e includes access to CESIM-an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students. Key Features: User friendly Focus on Mini, Medium & Large Firms Emphasis on International Management, Finance, Law, Global Strategy & Marketing. Rich Pedagogy: Building your Global resume, Global EDGE Research Boxes, Supplements. End-of-chapter material includes Summaries, Key Words, Questions, Internet Exercises, and Mini-cases in addition to the Global Edge Research Tasks to further help students in their comprehension of material. About the Author: Donald Ball Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, Sou
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- PublisherMcGraw Hill Education (India) Private Limited
- Publication date2009
- ISBN 10 0070671060
- ISBN 13 9780070671065
- BindingPaperback
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