This book aims at giving the basic knowledge of buying and merchandising to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject keeping in view the industry practices in India. FEATURE HIGHLIGHTS Examples from India as well as other countries Short cases to give the real life perspective Solved problems Chapter end exercises and activities
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Swapna Pradhan is with the Welingkar Institute of Management Development & Research, Mumbai where she teaches PG students of MBA and Retailing. Ms Pradhan has seven years of teaching experience and nine years of experience in retailing and merchandising including stints with Pantaloon Retail (India) Limited and May fair Knitting Industries Limited (Zodiac). In September 2008, Ms Pradhan was awarded the Best Teacher in Retail Management award by the Dewang Mehta Foundatin.
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