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Managing the Marketing Functions: The Challenge of Customer-Centered Enterprise - Hardcover

 
9780070684416: Managing the Marketing Functions: The Challenge of Customer-Centered Enterprise

Synopsis

Tells how to handle twenty-five marketing functions, develop new products, conduct market research set competitive prices, acquire marketing information, and evaluate progress

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  • PublisherMcGraw-Hill
  • Publication date1988
  • ISBN 10 0070684413
  • ISBN 13 9780070684416
  • BindingHardcover
  • LanguageEnglish

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Washburn, S. A.
ISBN 10: 0070684413 ISBN 13: 9780070684416
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Washburn, Stewart A.
Published by McGraw-Hill, New York, 1988
ISBN 10: 0070684413 ISBN 13: 9780070684416
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Washburn, Stewart A.
Published by McGraw-Hill, 1988
ISBN 10: 0070684413 ISBN 13: 9780070684416
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Washburn, Stewart A.
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ISBN 10: 0070684413 ISBN 13: 9780070684416
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Washburn, Stewart A.
Published by McGraw-Hill, 1988
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Washburn, Stewart A.
Published by McGraw-Hill, NY, 1988
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0070684413. Seller Inventory # 9166860

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Hardcover. Condition: New. Dust Jacket Condition: New. New, May Have Minor Shelf Wear To Dust Jacket. - For More Information On Condition. Please See All Photos. Tells How To Handle Twenty-Five Marketing Functions, Develop New Products, Conduct Market Research Set Competitive Prices, Acquire Marketing Information, And Evaluate Progress. Seller Inventory # 005097

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