Reach the right people the right way and turn prospects into lasting customers. "This is not just another book on selling. Weylman shows how to lay the foundation for building a sound, substantial business." - Scott DeGarmo, Publisher, "Success magazine". "Most books on selling are filled with positive ways to pump yourself up psychologically for the task. Weylman's work is different. He offers a wealth of specific, tangible tactics for the salesperson to use. What Harvey Mackey did for amateurs, C. Richard Weylman does for professionals." - Al Ries, Co-author, "Marketing Warfare and Bottom-Up Marketing". "Sales professionals will now have set of guidelines on how to build trusting relationships with prospects and customers." - Jack I. Criswell, Executive Director, Sales and Marketing Executives International. "There is not a single page without valuable information salespeople can use to gain access to more customers." - Tom Hopkins, Author, "How to Master the Art of Selling".
"synopsis" may belong to another edition of this title.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Companies, 1997. Paperback. Book Condition: New. Bookseller Inventory # P110070696306
Book Description McGraw-Hill Companies. PAPERBACK. Book Condition: New. 0070696306 New Condition. Bookseller Inventory # NEW6.1029413
Book Description McGraw-Hill Companies, 1997. Paperback. Book Condition: New. Bookseller Inventory # DADAX0070696306