Synopsis
This is the book that every potential entrepreneur needs to be successful. Essential to create a basis for success. This book skips the "fluff" and is completely action-oriented. It is about building your business plan - a how to book. It is the best book on the market for a workbook style approach to the subject. With text, spreadsheets for analysis, web research questions from OLC, web links contextualized on OLC, this is the best value for a complete entrepreneurship package for potential Canadian entrepreneurs.
In this edition, look for more web-based materials, web site support for the text, more information on the impact of the internet on entrepreneurship and business startups, particularly ebusinesses startups, the inclusion of an additional sample business plan, plus more Entrepreneurship in Action and other new feature boxes along the lines of "For More Info" or "Key Points".
"synopsis" may belong to another edition of this title.
About the Author
Dr. Walter Good is the Head of the Marketing Department at the University of Manitoba, and a graduate of the University of Toronto and Michigan State University. His primary interests are strategic market planning, entrepreneurship, and small-business management.
"About this title" may belong to another edition of this title.
