Retailing Management - Softcover

Levy, Michael; Weitz, Barton; Beattie, Sheryn

Softcover

ISBN 10: 0070931739 ISBN 13: 9780070931732

Publisher: McGraw-Hill Ryerson Higher Education, 2004

Synopsis

The Canadian Edition of Retailing Management by Levy, Weitz, and Beattie is known for its strategic look at retailing and very current coverage. The text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com, attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, Retailing Management is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.

The Canadian edition continues the cutting-edge coverage of the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. The text has been heavily revised for the Canadian market, seamlessly integrating Canadian examples and data, reorganizing chapters, and further updating material to benefit student and instructor alike!

About this title

About the Authors

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.

Sheryn Beattie, MA.Ed, has been a faculty member at Humber Institute of Technology & Advanced Learning in Toronto, Ontario for 24 years. As a professor and program coordinator in the Retail Management program, she was actively involved in planning and implementing an integrated learning project that linked the retail industry to student outcomes. Professor Beattie took undergraduate courses at Ryerson University and the University of Toronto and received her MA in Education from Central Michigan University. She is a winner of numerous teaching awards including the NISOD (National Institute for Staff and Organizational Development) Excellence Award from the University of Texas at Austen. Professor Beattie also received the Distinguished Faculty Award and was named Innovator of the Year by Humber. Teaching has always been her passion and in 1999 Professor Beattie received the heartfelt Student Appreciation Award for her dedication to international students in the learning environment. Professor Beattie participated in the Ontario Retail Sector Study, 1999 and as a member of the Education Subcommittee identified gaps in Retail Education in Ontario and made recommendations curriculum. She uses much of her extensive experience as a retail consultant and industry presenter to fuel classroom discussion and seeks to empower students to assume responsibility for their own learning. The hands-on experience she gained through The Main Street Renewal Project, a Heritage Canada venture, and the day-to-day realities of owning a retail business in Toronto adds vitality to her classroom. Professor Beattie believes that the success of any business course must involve the three major stakeholders: the students, sector leaders, and faculty members. Professor Beattie teaches in the Business School at Humber College. Professor Beattie’s participation in international assignments in China, Zimbabwe, Swaziland and her extensive personal travel have added an expanded dimension to her understanding of global issues in retailing.

Edition details

• Publisher: McGraw-Hill Ryerson Higher Education
• Publication date: 2004
• Language: English
• ISBN 10: 0070931739
• ISBN 13: 9780070931732
• Binding: Paperback
• Number of pages: 640