Marketing Management, Cdn edition - Softcover

J. Paul Peter; James H. Donnelly, Jr.; Mark B. Vandenbosch

Softcover

ISBN 10: 0070939888 ISBN 13: 9780070939882

Publisher: McGraw-Hill Ryerson, 2008

Synopsis

The Canadian Edition of A Preface to Marketing Management delivers the basic principles of marketing in a format praised for its organization, clarity and brevity. In providing an overview of the critical issues in marketing management, Canadian text author Mark Vandenbosch-one of the lead researchers in Canada for Marketing Management―has included a range of cases, examples and statistics for a Canadian audience. Large well-known names such as Loblaws, Bombardier and Research In Motion, to smaller, innovative companies, like Mallory Industries (car detailing accessories) and Vacances Tours Mont-Royal (vacation packages), are represented. For instructors who assign cases, readings, simulations, or offer modules on marketing management for MBA cases, Peter's brief format is a perfect fit. New to the Canadian edition are two-part case vignettes opening and ending each chapter, end-of-chapter Internet Exercises and updated Marketing Highlight Boxes. All chapters contain new additional references for student use.

About this title

About the Authors

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky.  Research areas include marketing and banking.

Edition details

• Publisher: McGraw-Hill Ryerson
• Publication date: 2008
• Language: English
• ISBN 10: 0070939888
• ISBN 13: 9780070939882
• Binding: Paperback
• Edition number: 1
• Number of pages: 259