Business: Strategy, Development, Application - Hardcover

Gary Bissonette

Hardcover

ISBN 10: 0070967466 ISBN 13: 9780070967465

Publisher: McGraw-Hill/Ryerson, 2012

Synopsis

Bissonette is an indigenous business text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. The second edition continues to build on the first editions unique, thought-leading approach and supports the teaching of core concepts and models that generate a true understanding of business, and communicates an excitement and appreciation for its role in today’s society. Strategy, Development, Application second edition delivers to students’ chapter content that they can easily grasp, and ensures that core learning takes place. Bissonette is rich in examples, web-based interactions, and practical application. Instructors and students will appreciate the sound base for future business management learning and action. With Bissonette, instructors finally have a title that delivers an entry-level business management course in a way that is creative, thought provoking and goes beyond the typical template of a definition-focused approach. Through extensive Canadian based examples to a full understanding and appreciation of globalization and the position Canada currently has, to understanding current business trends and why such concepts and models are used in managing a business entity – instructors now have a title that delivers.

Edition details

• Publisher: McGraw-Hill/Ryerson
• Publication date: 2012
• Language: English
• ISBN 10: 0070967466
• ISBN 13: 9780070967465
• Binding: Hardcover
• Edition number: 1
• Number of pages: 479