Basic Marketing

ISBN 13: 9780070974258

Basic Marketing

3.45 avg rating
( 22 ratings by GoodReads )
9780070974258: Basic Marketing

Top Search Results from the AbeBooks Marketplace

1.

Published by McGraw-Hill Ryerson Higher Educa
ISBN 10: 007097425X ISBN 13: 9780070974258
New Hardcover Quantity Available: 1
Seller
Kbooks Online
(Scarborough, ON, Canada)
Rating
[?]

Book Description McGraw-Hill Ryerson Higher Educa. Hardcover. Book Condition: New. New Hardcover, clean, tight, unmarked (Fine), Still in original publishers shrink wrap, Basic Marketing provides students with a solid marketing principles foundation in a strategic planning framework. Strategic marketing planning is about determining how to satisfy customers in a superior manner. This text is well known for pioneering an innovative structure - the "four Ps" (Product, Place, Promotion, Price) with a managerial approach. The unifying theme presented in Basic Marketing is on how to make the marketing decisions that a manager makes in order to determine what customers to focus on and how to best meet their needs. The strengths of this text are the four P's framework, managerial orientation, and strategic marketing planning focus. These strengths have proven to be the foundation pillars for supporting new developments in marketing. Pictures are available on request. All orders are shipped by Kbooks on Mon, Wed & Fri USPS Media Mail for American orders and Canada Post for Canada bound orders (from Toronto). Overweight books (>1 kg) dispatched outside North America may require additional shipping charges. Bookseller Inventory # mon0000200729

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.00
Convert Currency

Add to Basket

Shipping: FREE
From Canada to U.S.A.
Destination, Rates & Speeds

2.

Published by McGraw-Hill Ryerson Higher Education
ISBN 10: 007097425X ISBN 13: 9780070974258
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Ryerson Higher Education. Hardcover. Book Condition: New. book. Bookseller Inventory # 007097425X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 134.46
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds