Bottom Up Marketing - Softcover

Al Ries

  • 3.94 out of 5 stars
    185 ratings by Goodreads
 
9780071008952: Bottom Up Marketing
Softcover
ISBN 10: 0071008950 ISBN 13: 9780071008952
Publisher: McGraw-Hill Education (ISE Editions), 1991

This specific ISBN edition is currently not available.

Synopsis

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill Education (ISE Editions)
Publication date
1991
Language
English
ISBN 10 
0071008950
ISBN 13 
9780071008952
Binding
Paperback
Rating
  • 3.94 out of 5 stars
    185 ratings by Goodreads

Other Popular Editions of the Same Title

9780452264182: Bottom-Up Marketing

Featured Edition

ISBN 10:  0452264189 ISBN 13:  9780452264182
Publisher: Plume, 1990
Softcover