Items related to Breakpoints: How Managers Exploit Radical Change
Synopsis
Many excellent companies have fallen from grace, not because they ignored their customers or lacked superior management skills, but because business conditions shifted beneath them. In an environment of fluctuating markets, proliferating technologies, and changing political frontiers, the management challenge is no longer to manage only growth. Now managers must cope with breakpoints, or sudden shifts in the rules of the game. In this timely book, Paul Strebel provides the first coherent approach for dealing with radical business change. Strebel shows that breakpoints may be as enterprising as Drexel Burnham Lambert's promotion of the junk bond market-or as dramatic as its collapse. They may result from changes in industry conditions such as the emergence of new technologies or price wars. Bic, for example, gained market dominance with its disposable razors, and Gillette couldn't compete succesfully until it developed another innovation, the high-tech Sensor. Kirin Beer monopolized the Japanese home market after World War II with its pasteurized lager and then was overtaken by Asahi's introduction of "dry" beer in the late 1980s. When business conditions shift, the formula for success inevitably changes. Yet managers have difficulty anticipating discontinuities and only rarely do they exploit them.
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About the Author
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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