Items related to The Transformation Imperative: Achieving Market Dominance...
This book will challenge managers to rethink how they manage change. The author argues that only when change programs are deep and fully integrated across the organization can the enterprise truly be transformed. And the alternative to transformation is certain destruction. The Transformation Imperative presents workable tools and a practical framework for evaluating and implementing change programs. Managers must ask four key questions of every change programs. Is it integrated with the long-term goals of the company? Is it consistent with the company's culture? Is it feasible based on available resources? Is it desirable for all who must implement it? Only when all four criteria are satisfied can the enterprise achieve real and continuous transformation.
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About the Author:
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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- PublisherHBRP
- Publication date1996
- ISBN 10 007103675X
- ISBN 13 9780071036757
- BindingHardcover
- Edition number1
- Number of pages268
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