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Introduction To Mass Communication Media Literacy And Culture With Media World 2. 0 DVD-ROM - Softcover
Synopsis
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.
Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more! #
Part One: Laying the Groundwork
Chapter 1. Mass Communication, Culture, and Media Literacy
Chapter 2. The Evolving Mass Communication Process
Part Two: Media, Media Industries and Media Audiences
Chapter 3. Books
Chapter 4. Newspapers
Chapter 5. Magazines
Chapter 6. Film
Chapter 7. Radio, Recording, and Popular Music
Chapter 8. Television, Cable, and Mobile Video
Chapter 9. Video Games
Chapter 10. The Internet and The World Wide Web
Part Three: Supporting Industries
Chapter 11. Public Relations
Chapter 12. Advertising
Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media
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