Synopsis
This work emphasizes problem-solving and offers coverage of descriptive, experimental, and applied research methods. Statistical principles are also featured and this edition contains two new chapters: ethical issues in the conduct of psychological research; and analysis of experiments. The book also contains: a presentation of research methods based on actual research examples chosen from a variety of topic areas, including clinical, industrial, social, developmental and experimental psychology; and an overview of scientific method, including the construction and testing of theories.
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About the Author
Eugene B. Zechmeister is Professor Emeritus of Psychology at Loyola University of Chicago, a large metropolitan university where he taught both undergraduate and graduate courses. For many years at Loyola he was the Undergraduate Program Director in Psychology. Professor Zechmeister completed his B.A. in 1966 at the University of New Mexico. He later received both his M.S. (1968) and Ph.D. (1970) from Northwestern University. Professor Zechmeister has authored books on human memory, critical thinking, and statistics, as well as research methods in psychology. He has been a Fellow of both the American Psychological Association (Divisions 1,2, and 3) and the Association for Psychological Science. In 1994, he was awarded the Loyola University Sujack Award for Teaching Excellence in the College of Arts and Sciences. He currently lives in Santa Fe, New Mexico.
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