This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, 6th Edition, International Edition .To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0071101837
Book Description The McGraw-Hill Company. Book Condition: New. pp. xviii + 337. Bookseller Inventory # 7386097
Book Description McGraw-Hill, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # 0071101837