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"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
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About the Author:
Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior. Tom Ingram (Ph.D., Georgia State) is Department Chair and Professor of Marketing at Colorado State University. Tom's previous affiliations include the University of Memphis and the University of Kentucky. Tom has won numerous teaching and research awards, and has been published extensively in professional journals. His research interests include selling and sales management. Buddy LaForge (DBA, University of Tennessee) is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding editor of the Marketing Education Review. His work has also been extensively published in journals, and he serves on many boards and advisory councils. His research interests include marketing education and sales management.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date2006
- ISBN 10 0071108114
- ISBN 13 9780071108119
- BindingPaperback
- Edition number5
- Rating
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Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge
Published by
McGraw-Hill Education
(2006)
ISBN 10: 0071108114
ISBN 13: 9780071108119
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-016-00533
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Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge
Published by
McGraw-Hill Education
(2006)
ISBN 10: 0071108114
ISBN 13: 9780071108119
Used
Softcover
Quantity: 2
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Book Description Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Q-038-02207
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Marketing: Principles and Perspectives
Published by
Mcgraw-Hill Education
(2007)
ISBN 10: 0071108114
ISBN 13: 9780071108119
Used
Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780071108119. Seller Inventory # 9063769
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Marketing: Principles and Perspectives
Published by
Mcgraw-Hill Education
(2007)
ISBN 10: 0071108114
ISBN 13: 9780071108119
Used
Softcover
Quantity: 1
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Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780071108119. Seller Inventory # 9063766
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Marketing: Principles and Perspectives
Published by
Mcgraw-Hill Education
(2007)
ISBN 10: 0071108114
ISBN 13: 9780071108119
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780071108119. Seller Inventory # 9063767
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Marketing: Principles and Perspectives
Published by
Mcgraw-Hill Education
(2007)
ISBN 10: 0071108114
ISBN 13: 9780071108119
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780071108119. Seller Inventory # 9063768
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Marketing
Published by
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ISBN 10: 0071108114
ISBN 13: 9780071108119
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