Items related to Strategic Management

Strategic Management - Softcover

John Pearce

  • 3.84 out of 5 stars
    147 ratings by Goodreads
 
9780071109130: Strategic Management
Softcover
ISBN 10: 0071109137 ISBN 13: 9780071109130
Publisher: Mcgraw Hill Higher Education, 2006

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 12/e". Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

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About the Author

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

"About this title" may belong to another edition of this title.

Publisher
Mcgraw Hill Higher Education
Publication date
2006
Language
English
ISBN 10 
0071109137
ISBN 13 
9780071109130
Binding
Paperback
Rating
  • 3.84 out of 5 stars
    147 ratings by Goodreads