Formulation, Implementation and Control of Competitive Strategy - Softcover

John A. Pearce

Softcover

ISBN 10: 0071109145 ISBN 13: 9780071109147

Publisher: McGraw-Hill Education - Europe, 2008

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson's STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

Edition details

• Publisher: McGraw-Hill Education - Europe
• Publication date: 2008
• Language: English
• ISBN 10: 0071109145
• ISBN 13: 9780071109147
• Binding: Paperback