Strategic Management Creating Competitive Advantages - Softcover

Gregory G. Dess

Softcover

ISBN 10: 0071111158 ISBN 13: 9780071111157

Publisher: McGraw-Hill Education, 2004

Synopsis

The concepts only book provides a solid treatment of traditional topics in strategic management as well as contemporary topics, such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with "Strategic Management 2nd Edition" from a variety of source - preselected case packets, customizing from a recommended set, which have been carefully mapped to the chapter concepts, or from the entire Primis database, which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2004
• ISBN 10: 0071111158
• ISBN 13: 9780071111157
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 530