Items related to Entrepreneurship

Entrepreneurship - Hardcover

Robert D. Peters Dean A. Hisrich; Dean A. Shepherd; Michael P. Peters

  • 3.95 out of 5 stars
    244 ratings by Goodreads
 
9780071111447: Entrepreneurship
Hardcover
ISBN 10: 0071111441 ISBN 13: 9780071111447
Publisher: McGraw Hill Higher Education, 2004

This specific ISBN edition is currently not available.

Synopsis

"Entrepreneurship", by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

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About the Author

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw Hill Higher Education
  • Publication date2004
  • ISBN 10 0071111441
  • ISBN 13 9780071111447
  • BindingHardcover
  • Edition number6
  • Rating
    • 3.95 out of 5 stars
      244 ratings by Goodreads

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