Synopsis
"marketing management, 5/e" by mullins, walker, boyd, and larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
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Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic, Decision-making Approach
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Mcgraw-Hill Book Company 01.03.2004, 2004
ISBN 10: 0071111697
ISBN 13: 9780071111690
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Condition: Sehr gut - gebraucht. Taschenbuch 640 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 2, Sehr gut - gebraucht, Taschenbuch Mcgraw-Hill Book Company , 2004-03-01 640 S. , Marketing Management: A Strategic, Decision-making Approach, Boyd, Harper W. Seller Inventory # BU264863
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Marketing Management
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Marketing Management
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Marketing Management
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Marketing Management
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Marketing Management
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Marketing Management: A Strategic, Decision-making Approach
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