Understanding Business - Softcover

William G. Nickels, James McHugh, Susan McHugh,

Softcover

ISBN 10: 0071111727 ISBN 13: 9780071111720

Publisher: McGraw Hill Higher Education, 2004

Synopsis

This revised edition of the text provides an introduction to business covering topics such as: ethics in business, international business, customer satisfaction, business and entrepreneurship, teams and quality, and business ettiquette.

About this title

About the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2004
• ISBN 10: 0071111727
• ISBN 13: 9780071111720
• Binding: Paperback
• Language: English
• Number of pages: 768