Items related to Product Management (McGraw-Hill/Irwin Series in Marketing)
"Product Management" is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar marketing plan as the unifying framework for its lessons, and takes a 'hands-on' approach toward preparing graduates to assume the position of product manager.
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- PublisherMcGraw-Hill Education - Europe
- Publication date2001
- ISBN 10 0071122265
- ISBN 13 9780071122269
- BindingPaperback
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Product Management (McGraw-Hill/Irwin Series in Marketing)
Published by
McGraw-Hill Education - Europe
(2001)
ISBN 10: 0071122265
ISBN 13: 9780071122269
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-037-01894
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US$ 4.19
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Stock Image
Product Management (McGraw-Hill/Irwin Series in Marketing)
Published by
McGraw-Hill Education - Europe
(2001)
ISBN 10: 0071122265
ISBN 13: 9780071122269
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-037-01875
Buy Used
US$ 4.19
Convert currency