Entrepreneurship - Softcover

Hisrich, Robert A.; Peters, Michael P.

Softcover

ISBN 10: 0071123512 ISBN 13: 9780071123518

Publisher: McGraw-Hill Publishing Co., 2001

Synopsis

This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

About this title

From the Publisher

Due to the rise in Internet use in business, Hisrich places more emphasis on using the Internet as a source of information for preparing the business plan, marketing plan and an organizational plan.
New dot.com businesses like Etrade, pets.com, and a small start-up called cSafe, are highlighted in this edition.
Hisrich places an increased emphasis on the presentation of the business plan to investors, the management team, and forecasting sales in the early stages of the start-up in this edition.
The business plan outline was improved to reflect more Internet companies and services.
The marketing chapter has been strengthened with more on customer service, stronger marketing research and market segmentation.
Many of the questions at the end of the chapters have been improved.
Chapter 14 now includes Strategic Planning as requested by users.

About this edition

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 2001
• ISBN 10: 0071123512
• ISBN 13: 9780071123518
• Binding: Paperback
• Number of pages: 640