Marketing Challenges - Softcover

Lovelock, Christopher H.; Weinberg, Charles B.

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9780071125130: Marketing Challenges

Synopsis

Marketing challenges useful for an MBA class.

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Other Popular Editions of the Same Title

9780070388024: Marketing Challenges: Cases and Exercises

Featured Edition

ISBN 10:  0070388024 ISBN 13:  9780070388024
Publisher: McGraw-Hill Companies, 1993
Hardcover