International Business: A Strategic Management Approach (The McGraw-Hill Series in Management) - Softcover

Alan-m-rugman-richard-m-hodgetts

Softcover

ISBN 10: 0071136355 ISBN 13: 9780071136358

Publisher: McGraw-Hill Education (ISE Editions), 1994

Synopsis

The exceptional growth in the level of international business has been one of the most dramatic features of the last fifty years; in the early twenty-first century virtually all business transactions involve transnationals at some point in the value chain.
This comprehensive four volume set includes all major contributions to the field of international business. The articles collected include pioneering works by Vernon, Hymer, Dunning, Casson, Caves and Rugman that developed the early theory of the multinational enterprise, alongside more recent work by Ghoshal, Westney, Kogut, Zaheer and Birkinshaw on international management issues of organization processes and structures. The set also includes key writings in the areas of international political economy and on regional and national issues.
The set includes a new introduction by the editor and a thorough index, making it an invaluable reference tool for both academics and practitioners in the field.

About this title

About the Author

Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.

From the Back Cover

 

As you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.

 

This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.

 

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.

 

 

Critical to your successful study of international business, the book provides:

 

• a brand new chapter on China
• 5 dedicated chapters on key regions of the world
• 100 case studies drawn from a wide range of sources

• key frameworks to provide clarity and continuity of understanding
• a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm

 

 

So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.

 

 

Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.

Edition details

• Publisher: McGraw-Hill Education (ISE Editions)
• Publication date: 1994
• Language: English
• ISBN 10: 0071136355
• ISBN 13: 9780071136358
• Binding: Paperback
• Number of pages: 736