Items related to Advertising Excellence

Advertising Excellence - Softcover

Courtland L. Bovée; John V. Thill; George Dovel; Marian Wood

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9780071138529: Advertising Excellence
Softcover
ISBN 10: 0071138528 ISBN 13: 9780071138529
Publisher: McGraw-Hill Education (ISE Editions), 1994

This specific ISBN edition is currently not available.

Synopsis

This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

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Other Popular Editions of the Same Title

9780070068476: Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)

Featured Edition

ISBN 10:  007006847X ISBN 13:  9780070068476
Publisher: McGraw-Hill College, 1994
Hardcover