Internet Business Models and Strategies: Text and Cases - Hardcover

Afuah, Allan; Tucci, Christopher L.

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9780071151238: Internet Business Models and Strategies: Text and Cases

Synopsis

Develops and integrates a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet. The first part of this text explores the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies.

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