Synopsis
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About the Author
Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Seller Inventory # CHL10642716
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs5252828512
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George E. Belch / Michael A. Belch : Introduction to Advertising and Promotion - An Integrated Marketing Communications Perspective. / Intern. Edition 1999.
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USA: McGraw-Hill Inc., 1999, 4. Aufl./4th ed., 762 pages, 27,4 x 21,6 cm, Broschur / Softcover. (9780071160889), 1999
ISBN 10: 0071160884
ISBN 13: 9780071160889
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Broschur / Softcover. 4. Aufl./4th ed. Sprache: Englisch (entwert. Archivstempel auf dem Innentitel - sonst gutes Exemplar / ex-library book in good condition) Sprache: Englisch Gewicht in Gramm: 2100. Seller Inventory # 405148
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