Strategic Management: Formulation, Implementation and Control (Mcgraw-Hill International Editions: Management and Organization Series) - Softcover

Pearce, John A.; Robinson, Richard B.

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9780071167123: Strategic Management: Formulation, Implementation and Control (Mcgraw-Hill International Editions: Management and Organization Series)

Synopsis

Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.

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