Items related to Services Marketing, 2nd Edition
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.
"synopsis" may belong to another edition of this title.
About the Author:
Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation. Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education - Europe
- Publication date2000
- ISBN 10 0071169946
- ISBN 13 9780071169943
- BindingPaperback
- Edition number2
- Number of pages656
- Rating
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Services Marketing (McGraw-Hill International Editions Series)
Published by
McGraw-Hill Education - Europe, United Kingdom, London
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
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Paperback
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Book Description Paperback. Condition: Very Good. Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001844427
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Services Marketing (McGraw-Hill International Editions Series)
Published by
McGraw-Hill Education (ISE Editi
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
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Paperback
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL6942880
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Services Marketing: Integrating Customer Focus Across the Firm
Published by
McGraw-Hill
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071169943. Seller Inventory # 8723938
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Services Marketing
Published by
McGraw-Hill
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071169943. Seller Inventory # 8723939
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US$ 3.24
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Services Marketing
Published by
Mcgraw-Hill Education (Ise Editions)
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071169943. Seller Inventory # 9076084
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Services Marketing
Published by
Mcgraw-Hill Education (Ise Editions)
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071169943. Seller Inventory # 9166660
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Services Marketing: Integrating Customer Focus Across the Firm
Published by
Mcgraw-Hill Education (Ise Editions)
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071169943. Seller Inventory # 9121776
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US$ 3.24
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Services Marketing: Integrating Customer Focus Across the Firm
Published by
Mcgraw-Hill Education (Ise Editions)
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071169943. Seller Inventory # 9131039
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Services Marketing: Integrating Customer Focus Across the Firm (Second Edition)
Published by
Irwin/McGraw-Hill
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071169943. Seller Inventory # 9431312
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Services Marketing: Integrating Customer Focus Across the Firm (Second Edition)
Published by
Irwin/McGraw-Hill
(2000)
ISBN 10: 0071169946
ISBN 13: 9780071169943
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071169943. Seller Inventory # 9431310
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US$ 3.61
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