Items related to Business (McGraw-Hill International Editions)
This second edition of Fry's "Introduction to Business: An Integrated Framework" builds on its previous success. The text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together.
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- PublisherMcGraw-Hill Inc.,US
- Publication date2000
- ISBN 10 0071179496
- ISBN 13 9780071179492
- BindingPaperback
- Edition number2
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Business: An Integrative Framework
Published by
McGraw-Hill Inc.,US
(2000)
ISBN 10: 0071179496
ISBN 13: 9780071179492
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