Service Management: Operations, Strategy, and Information Technology: With Student CD-Rom Mandatory Package (McGraw-Hill International Editions: Management & Organization Series)

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9780071181150: Service Management: Operations, Strategy, and Information Technology: With Student CD-Rom Mandatory Package (McGraw-Hill International Editions: Management & Organization Series)

Designed for courses in service management, service operations management, or operations management. This book looks at services and the economy, the service concept and competitive strategy, and managing service operations.

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Fitzsimmons
Published by The McGraw-Hill Company
ISBN 10: 0071181156 ISBN 13: 9780071181150
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