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Internet Marketing: Readings and Online Resources (McGraw-Hill International Editions: Marketing & Advertising Series) - Softcover
This text describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.
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- PublisherMcGraw-Hill Education - Europe
- Publication date2000
- ISBN 10 0071188096
- ISBN 13 9780071188098
- BindingPaperback
- Number of pages368
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Internet Marketing
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INTERNET MARKETING
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ISBN 13: 9780071188098
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