Pricing: Making Profitable Decisions - Hardcover

Monroe, Kent B.

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    11 ratings by Goodreads
 
9780071198608: Pricing: Making Profitable Decisions
Hardcover
ISBN 10: 0071198601 ISBN 13: 9780071198608
Publisher: Irwin Professional Pub, 2002

Synopsis

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

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About the Author

Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.

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Publisher
Irwin Professional Pub
Publication date
2002
Language
English
ISBN 10 
0071198601
ISBN 13 
9780071198608
Binding
Hardcover
Edition number
3
Number of pages
658
Rating
  • 3.91 out of 5 stars
    11 ratings by Goodreads

Other Popular Editions of the Same Title

9780072528817: Pricing: Making Profitable Decisions

Featured Edition

ISBN 10:  0072528818 ISBN 13:  9780072528817
Publisher: McGraw-Hill/Irwin, 2002
Hardcover