Pricing: Making Profitable Decisions

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9780071198608: Pricing: Making Profitable Decisions
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Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

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About the Author:

Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.

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Other Popular Editions of the Same Title

9780072528817: Pricing: Making Profitable Decisions

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ISBN 10:  0072528818 ISBN 13:  9780072528817
Publisher: McGraw-Hill/Irwin, 2002
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9780070427822: Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)

McGraw..., 1990
Hardcover

9780070427808: Pricing: Making Profitable Decisions (McGraw-Hill series in marketing)

McGraw..., 1979
Hardcover

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