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Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
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Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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Book Description Irwin/McGraw-Hill, 2003. Condition: Good. 3rd. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP105821724
Book Description Irwin Professional Pub, 2002. Hardcover. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0000877873
Book Description McGraw Hill Higher Education, 2002. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0071198601-2-4
Book Description Irwin Professional Pub, 2002. Hardcover. Condition: Used: Good. 3. Seller Inventory # SONG0071198601
Book Description Irwin Professional Pub, 2002. Hardcover. Condition: Good. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0071198601