Business Research Methods with Student CD-ROM - Softcover

Donald R. Cooper; Pamela S. Schindler

Softcover

ISBN 10: 0071212841 ISBN 13: 9780071212847

Publisher: McGraw Hill Higher Education, 2002

Synopsis

Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consults and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

About this title

About the Author

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2002
• ISBN 10: 0071212841
• ISBN 13: 9780071212847
• Binding: Paperback
• Language: English
• Edition number: 6