Bateman and Snell have consistently discussed and explained the traditional, functional approach to management, emphasizing how managers use planning, organizing, leading, and controlling. But Bateman and Snell take this one significant step further. In the 5th edition of Management: Competing in the New Era, the authors look at the ?new economy?. As the Internet drives the emergence of E-commerce in traditional companies, and Dot.com companies rise and fall almost daily, the fundamentals of management are still the same. Whether a traditional company or a dot com company, Bateman and Snell show how four underlying themes-- Quality, Cost, Innovation, and Speed-- will drive competitive advantage in this new economy. When you deliver high-quality, innovative products quickly and at competitive prices, you are achieving the results that can give you the competitive edge in a new economy.
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